The Beauty Standard Edit: Virgin Atlantic’s Exclusive Beauty Box
Six full-sized essentials. One curated collection. Your in-flight beauty ritual starts here.
At Virgin Atlantic, we know the little things can make all the difference when you travel. The feeling of stepping on board and being welcomed with a smile. The joy of a perfectly mixed G&T at 35,000 feet. And now, the luxury of opening a bespoke beauty box with six clever formulas chosen to tackle the realities of travel – tired skin, dry air, restless energy – so you arrive looking fresh and ready to go.
This year, we’ve partnered with The Beauty Standard – the UK-based beauty box brand known for curating stylish edits that mix cult names with thoughtful finds – to create something truly special for our customers. The result? The Be Pampered Wellness Box, a Virgin Atlantic exclusive that brings together six full-sized beauty and wellness products you’ll actually want in your carry-on.
Why? Because we believe self-care shouldn’t be squeezed into your luggage, or forgotten about until you land. Whether you’re flying for business, pleasure, or a little bit of both, this collection is about elevating the moments in between. From quick-fix hydration to mood-boosting aromatherapy, every item has been chosen to keep you at your best, from wheels-up to hotel check-in.
Inside the box
Pelegrims Grape Leaf Sheet Mask Think of this as an instant upgrade for tired, travel-weary skin. The Pelegrims mask delivers the glow of a full night’s rest in just 15 minutes, leaving your complexion plumped, refreshed and holiday-ready before you even hit the tarmac.
Patchology Flashpatch Rejuvenating Eye Gels A frequent-flyer favourite. These biodegradable gel patches combine caffeine and hydrolysed collagen to de-puff and brighten tired eyes in under five minutes. Perfect after a sleepless night, or whenever you want to look fresh and rested after a long journey.
Malin + Goetz Vitamin E Face Moisturiser 118ml Skincare minimalists, rejoice. This lightweight daily moisturiser absorbs quickly, nourishes deeply, and works for all skin types – no fuss, no greasiness, no excess baggage. It’s modern, streamlined hydration at its best.
Omorovicza Perfecting Lip Balm 10ml Cabin air can be a little drying, but this cult balm is here to save the day. Infused with shea butter, eucalyptus and hyaluronic spheres, it gently tingles as it plumps and softens. Smooth, hydrated lips in an instant.
Austin Austin Palmarosa & Vetiver Hand Cream 50ml Crafted with seaweed, algae and grass extracts, this soothing hand cream rescues dry skin while adding a chic, understated ritual to your daily routine. It’s the kind of travel essential you didn’t know you needed until you try it.
Voya Lime & Mandarin Roller Ball 10ml For an instant mood reset, roll this organic essential oil blend onto your pulse points. Uplifting, balancing and perfect for a mindful moment mid-flight – or when you need a quick dose of calm at your destination.
What makes it special
The Be Pampered Wellness Boxbrings together a line-up of cult favourite beauty finds, curated exclusively for Virgin Atlantic flyers. Every product is full-sized (no sachets, no half-measures), vegan-friendly where possible, and thoughtfully packaged with sustainability in mind.
It’s also versatile. Use it on board as your inflight ritual. Slip it into your hotel bathroom as your travel-sized spa. Gift it to a loved one who deserves a little indulgence. However you choose to enjoy it, this box has been designed to feel indulgent yet practical – beauty that travels well.
Ready for your glow-up?
With our new beauty box, self-care finally belongs wherever life takes you – on board, on holiday, or in your everyday routine back home.
The Beauty Standard Edit is available exclusively with Virgin Atlantic. Pre-order ahead, and add a little TLC to your cabin experience.